Donald Fraser
Farm Ness
Winner of the 2023 New Entrant Award
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About Donald:
In 2020, Donald, and his partner Joanna, established the brand Farm Ness. Initially opening a farm shop to provide a source of local produce to help reduce food miles, followed by the addition of a play park with animals providing a destination experience for customers. The use of Farm Ness as a brand has been very effective in helping establish the business and the logo has good visual impact on signage, social media and gift products sold in the well stocked farm shop. Donald and Joanna鈥檚 journey was documented on Series 5 of the BBC鈥檚 This Farming Life, which you can view on iPlayer.
What the judges said:
鈥Excellent example of new entrant with strong vision. Built on strong family traditions but establishing a new brand and future thinking approach whilst working collaboratively with others in their environmental 鈥榗luster.鈥鈥听
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What Donald said:
鈥This award means a lot. It gives us a wee bit of recognition for all the hard work we鈥檝e been doing here and it鈥檚 a nice pat on the back that someone鈥檚 seeing it and thinking that it鈥檚 a good thing that we鈥檙e doing.鈥听
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