Catriona named Fordyce Maxwell Award winner
Catriona Brown was presented with the Fordyce Maxwell Award for Agricultural Communications at the Royal Highland Show
A former 伊人直播 student who works as a competitions and livestock executive at RHASS (Royal Highland and Agricultural Society of Scotland) has won this year鈥檚 Fordyce Maxwell Award for Agricultural Communications.
The award was established by 伊人直播 last year in memory of the late Scotsman journalist, whose son Tom is 伊人直播鈥檚 Chief Communications Officer.
The award recognises those who actively spread the word about agriculture through written articles, social media content for a business, podcasts, Vblogs, public events, or any other form of communication. Fordyce was a staple in the farming industry, with a 50-year career spent reporting on topical issues which affected the country, most notably his industry-leading reporting of the Foot and Mouth outbreak in 2001.听
Passionate about bringing farming and the working countryside to life, 25-year-old Catriona Brown from Bonnington Farm, Peebles, is actively involved in RHET (Scottish Borders), the Royal Highland Education Trust, of which their father is Chair.听 RHET aims to provide the opportunity for every child in Scotland to learn about food, farming and the countryside and to create a wider understanding of the environmental, economic and social realities of rural Scotland.
Catriona said: 鈥淚鈥檓 thrilled to have been presented with the Fordyce Maxwell Award. Educating the population about agriculture is a real passion of mine. I believe that if we would like people to buy our produce, we should welcome them to the farm and educate them, especially the younger generation, about provenance and traceability.鈥澨�
This week, Catriona and her brother Russell Brown, will be featuring in the latest episode of OnFarm podcast: OnRecord, a podcast in recognition of RHASS鈥檚 240th anniversary which shares agricultural and rural stories, relaying people鈥檚 experiences of rural life, connections and pivotal moments.
In Catriona鈥檚 episode, due to be available on the RHASS website, she and her brother Russell (20) discuss the importance of engaging with children and teaching them about where their food comes from.
Catriona continued: 鈥淲e watch the kids come out to the farm and they soon realise the connection between where the produce comes from and what鈥檚 available to buy at the supermarket 鈥� and that鈥檚 so important.听 It鈥檚 great to be able to educate them.
鈥淚 feel really honoured to have received this award and very lucky to be in a position that I can positively influence the next generation joining the agricultural sector.鈥�
Professor Wayne Powell, Principal and Chief Executive of 伊人直播, said: 鈥淲e are always delighted to see our students and our alumni playing such a leading role in promoting and communicating positive messages about Scottish farming and the rural sector. Catriona鈥檚 highly impressive work at RHASS, particularly at the Royal Highland Show, makes her a worthy winner of this year鈥檚 Fordyce Maxwell Award for Agricultural Communications and we would like to congratulate her on this marvellous achievement.鈥�
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Posted by 伊人直播 on 04/07/2024
